about
Founded in 2010 by Jeremy Fletcher & James Field and headquartered in Miami, Ajnci’s early work focused largely on brand strategy, content creation, packaging and digital customer experience. As our portfolio grew, we added marketing, operations and research capabilities to better serve our clients’ executional needs, as well as using data to de-risk high-value decisions. Ajnci further evolved throughout the late 2010’s and early 2020’s into larger-scale business development, brand collaboration and culinary innovation with major QSR chains.
Today we offer a suite of capabilities which we draw on in a custom way for each client engagement. From executing large-scale brand overhauls for national franchises to building e-commerce platforms for emerging lifestyle brands, Ajnci is where creativity, data, and strategic execution meet.
Our work has helped define the strategies of brands like Jersey Mike’s, johnnie-O, The PGA Tour, Tsamma, and Don’t Quit!, while also playing a critical role in market expansions and product innovations for other leading companies. Our team blends veteran expertise with creativity, and centers our insight on data, ensuring that every identity, project, campaign, and experience we craft has a lasting impact.
Our Team
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James Field
Chief Executive Officer
Brand strategist and business partner who translates consumer insights into scalable, market-ready concepts. His focus on brand, commercialization, and execution helps companies move from idea to impact with clarity and discipline.
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Clare Baños
Chief Operating Officer
Consumer behavior and brand growth expert with over 25 years of experience turning insight into action. Builds brand equity, accelerates innovation, and creates and oversees execution of marketing that drives results and resonates with real people.
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Jeremy Fletcher
Strategic Innovation & Creative Officer
Creative leader specializing in design-led branding, culinary innovation, and concept development. He connects creativity with execution, shaping experiences, products, and systems that are as functional in the field as they are to the consumer.
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Catalina Uribe
Chief Supply Chain Officer
Architect of supply systems and scalable operational frameworks. She operates as a cost-control surgeon and master of operational scalability, aligning sourcing, manufacturing, and execution to protect margins and growth.
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Gianna Guinasso
Brand Operations Director
Leads the execution and optimization of brand, marketing, and operational initiatives that drive growth and enhance the customer experience. With a background spanning brand marketing, merchandising, inventory planning, e-commerce, and global operations, she brings a strategic and data-driven approach to building efficient processes and scaling brands.
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Rafaella de Britto
Creative & Marketing Director
Marketing and social media strategist passionate about creativity, communication, and building digital campaigns that authentically connect brands with younger audiences. With hands-on experience leading high-growth content strategies, Reels production, and fundraising initiatives across wellness, fashion, and media, she blends cultural fluency, data-driven execution, and storytelling to drive measurable engagement and impact.
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Aaron Downey
Executive & Strategic Advisor
Experienced project management and operations professional who leads cross-discipline delivery with a focus on strategic execution, process optimization, and stakeholder collaboration. He brings a track record of driving complex initiatives from concept through completion, aligning teams and systems to achieve measurable results.