Elevating Event Activations for Pernod Ricard
Digital Event Architecture & Experiential MarketingWe teamed up with Pernod Ricard and Legacy Marketing to completely revolutionize their event activations. By creating streamlined, custom digital platforms for brand events, such as Malibu and Jameson, we simplified the signup and communication process. Attendees received all the information they needed effortlessly, while Pernod Ricard gained a seamless event management system that made every activation bigger, smoother, and more exciting.
CHALLENGE
Pernod Ricard needed a highly efficient way to manage sign-ups, ongoing communication, and attendee information across a wide variety of promotional events. Previously, managing the logistical burden was a pain point. To solve this, each individual event required its own unique brand identity, coupled with an easy-to-navigate platform where attendees could quickly register and receive automated updates.
RESULTS
The new digital architecture allowed Pernod Ricard to host larger, more engaging events with minimal hassle. The agile microsite system meant new event platforms could be spun up in hours rather than weeks. Ultimately, attendee feedback was overwhelmingly positive, and the once-complex event activation process was transformed into a smooth, branded, and easily managed operation.
Founded in 1975 and headquartered in Paris, Pernod Ricard is a global leader in the wine and spirits industry. They are renowned for their extensive portfolio of premium, iconic beverage brands, including Absolut Vodka, Jameson Irish Whiskey, Chivas Regal, Martell Cognac, and Perrier-Jouët Champagne.
APPROACH
CREATIVE
We approached each event by crafting a fully branded, visual identity tailored to the specific spirit. Whether capturing the laid-back essence of Malibu or the rich heritage of Jameson, the design of each one-page site was optimized to provide attendees with a highly engaging, cohesive brand experience from the moment they clicked the link.
Our creative strategy centered on removing the logistical burden from Pernod Ricard and Legacy Marketing. By automating the heavy lifting of registration and communication, we freed up the brand teams to focus entirely on the creative, in-person elements of the event itself, delivering an unforgettable, immersive experience.
APPROACH
WEBSITE
At the core of our solution, we developed a series of custom, one-page Squarespace microsites for each event. These agile portals housed all crucial event details and a streamlined sign-up form, engineered so our team could spin up a new, fully functional site in a matter of hours. By eliminating friction in the sign-up process, we helped maximize event turnout and attendee data capture. This seamless registration ecosystem directly supported localized sales initiatives, ensuring that promotional events achieved peak capacity and drove essential brand trials for Pernod Ricard's premium spirits.
APPROACH
EVENT PROMO
At the core of our solution, we developed a series of custom, one-page Squarespace microsites for each event. These agile portals housed all crucial event details and a streamlined sign-up form, engineered so our team could spin up a new, fully functional site in a matter of hours. By eliminating friction in the sign-up process, we helped maximize event turnout and attendee data capture. This seamless registration ecosystem directly supported localized sales initiatives, ensuring that promotional events achieved peak capacity and drove essential brand trials for Pernod Ricard's premium spirits.