Elevating Coached by Cat into a Premium Digital Fitness Brand
Brand Identity, Website Development, Content Production, and Digital StrategyAjnci partnered with Catherine Reisen to concept, produce, and launch her signature online course, the Universal Training Program. Our team led an end-to-end digital transformation—including brand development, a new website, and high-end video production—resulting in a cohesive, scalable digital ecosystem that elevated her brand.
CHALLENGE
Despite a highly successful track record with diverse, high-profile clientele, Catherine relied on a 1:1 training model that limited her reach. She lacked a cohesive digital presence, a professional logo, and a centralized hub to seamlessly sell her specialized online programs, handle client intakes, and integrate her affiliate partnerships. She needed an immediate, scalable solution to translate her in-person expertise into a premium, revenue-generating online format.
RESULTS
The comprehensive brand and platform overhaul successfully transformed "Coached by Cat" from a localized service into a globally scalable digital business. By launching the Universal Training Program and establishing an automated e-commerce hub, Catherine was able to clearly communicate her program's benefits and sell her plans directly to consumers anywhere in the world. The project successfully laid the foundation for long-term passive revenue through digital product sales—priced at $99 for the base program and $125 for the bundled package.
Catherine is a highly sought-after personal trainer and lifestyle coach with nearly 20 years of experience, specializing in a holistic approach to fitness, menopause coaching, and complex physical rehabilitation.
APPROACH
BRANDING
We developed a cohesive visual identity from the ground up, starting with the design of a new custom logo mark. To reflect her holistic and premium positioning, we established a modern aesthetic relying on clean white space, black typography, and subtle light grey tones, creating a "super clean feel" that allowed her vibrant imagery to take center stage.
APPROACH
WEBSITE
We engineered a complete digital ecosystem coachedbycat.com with a focus on intuitive UI/UX. The platform features dynamic rotating image slides, robust intake forms for custom training requests, and a secure e-commerce infrastructure allowing users to purchase one-time access to her specialized lifestyle, meal, and training plans.
To drive the digital launch, we developed a comprehensive suite of social media and marketing assets. We strategically integrated her affiliate brands (such as Ryze, Prime Protein, Glute Slide, and Kangen Water) directly into the site architecture to generate passive income, established a tiered pricing strategy (up to $125 for bundled plans), and utilized QR codes to seamlessly funnel offline audiences to her new digital ecosystem.
APPROACH
DIGITAL PROGRAM
We drove the conceptualization and production of the "Metabolic Blueprint: 3-Day Universal Body Sculpting Program". This required organizing and filming a highly structured virtual course utilizing both in-studio shoots and on-location production at DBC Fitness to capture scalable workouts optimized for home, hotel, and gym environments.
APPROACH
PHOTOGRAPHY
We directed and produced extensive in-studio and on-location photography and videography to ensure a premium digital experience. This included capturing precise static images of fitness movements, multi-angle dynamic exercise videos using dual-camera setups, and polished lifestyle imagery to populate the new website and social feeds.
