Sand Spa
Helping Build a Coastal Luxury Spa Empire: Expanding Sand Spa
BRAND IDENTITY | WEB DEVELOPMENT | DIGITAL MARKETING
Sand Spa started out as a single location armed with nothing more than a name. Over the past decade, we have partnered with them to build a highly recognizable and cohesive brand identity — helping them blossom into a multi-location, luxury day spa empire, complete with new ventures and product lines.
CHALLENGE
At their inception Sand Spa lacked a brand identity, from a logo and color scheme, to any marketing materials. As the business grew and expanded into specialized services, such as "Polish" for manicures and pedicures and "The Solution" for IV therapy, we faced the crucial challenge of maintaining a strictly cohesive identity across all platforms, services and physical spaces.
RESULTS
The result of this decade-long partnership is a robust and consistent brand that has successfully scaled alongside Sand Spa's rapid expansion. With a streamlined online booking system and a unified aesthetic, we successfully supported their growth into new services. This has ultimately established them as a premier day spa brand, with a luxurious and recognizable identity in Southern California.
Sand Spa is a luxury day spa chain in Southern California founded in 2014 by Megan Richardson and Gretchen Tiernan. They provide comprehensive self-care services, including massages, custom facials, waxing and nail care. Their overarching aim is to create an inclusive haven for their clients.
Graphic Design
Retail Activation
Promotion
Digital Marketing
Social Media
Photography
Strategy
APPROACH
BRANDING
We developed a unique visual identity deeply inspired by the California coast. By utilizing deep ocean blues, sandy tones and a signature double-S logo, we successfully captured the relaxing essence of their luxury spa experience.
APPROACH
MARKETING
To ensure the physical locations matched the digital aesthetic, we translated the brand identity into their physical spaces. We managed the design of all in-store merchandising and printed materials in order to maintain a unified and luxurious feel for guests.
APPROACH
WEBSITE
We built a full Squarespace website tailored to their operational needs integrated with SpaBooker, allowing for effortless online booking across their various locations.
APPROACH
SOCIAL MEDIA
We developed their digital presence from the ground up, extending the coastal branding into all of their social media and marketing campaigns. This ensured a consistent aesthetic as they promoted their diverse and growing offerings like HydraFacials, lash extensions, and brow lamination.
