consumer goods

1. Legacy Competition: Compete with entrenched players like Clamato by offering superior, health-conscious ingredients.

2. Expanding Usage Occasions: Drive product trial and loyalty through new product lines and channels, including food service and retail.

3. Unified Brand Identity: Consolidate fragmented brand assets and develop a cohesive brand architecture to support future growth.

4. Scaling Growth: Develop a strategy to attract funding, increase customer lifetime value, and reduce customer acquisition costs.

Comprehensive Brand Overhaul

    •    Packaging & Logo Design: Redesigned packaging to emphasize better-for-you attributes and cultural authenticity, creating a distinctive shelf presence.

    •    Website & Apparel: Built a modern, engaging website and branded merchandise to deepen emotional connections with customers.

    •    Asset Consolidation: Unified all brand assets for consistent messaging across retail, food service, and digital channels.

New Product Development

    •     Fresquita Agua Fresca Line: Launched a carbonated agua fresca line to compete with Jarriots and increase consumption occasions.

    •    Nada Chelada Collaboration: Partnered with Athletic Brewing Company to launch Nada Chelada, a zero-proof Michelada—the first of its kind—which sold out online and at retailers shortly after launch.

Channel Expansion

    •    Focused on food service as a trial-driving mechanism for retail, creating a product flywheel effect that increased brand engagement and built loyalty.

    •    Expanded presence in food service establishments to enhance brand visibility and trial among new customers.

Fundraising and Strategic Growth

    •    Crafted a compelling brand story and investor pitch that emphasized cultural relevance and category disruption.

    •    Helped raise new funds that supported product launches and marketing efforts, leading to a 127% increase in sales and surpassing budget expectations.

Sales Growth: Achieved a 127% year-over-year increase in sales, beating all brand budget expectations.

Category Expansion: Successfully positioned Arriba Chilada as a culturally relevant, better-for-you competitor to Clamato and expanded the brand into new usage occasions with Fresquita.

Partnership Success: The Nada Chelada collaboration with Athletic Brewing Company sold out online and gained rapid adoption in retail channels.

Brand Loyalty: Built a branded house under the Arriba umbrella, creating a multi-product strategy that increased customer lifetime value while reducing acquisition costs.

Retail & Food Service Presence: Established a dual-channel strategy that drove trial in food service, translating to increased retail sales and customer loyalty.