Sand Spa: Building & Growing a Health and Wellness Brand
A BRAND COLLABORATION CASE STUDY
Sand Spa started out as a single location armed with nothing more than a name. Over the past decade, we have partnered with them to build a highly recognizable and cohesive brand identity - helping them blossom into a multi-location, luxury day spa empire, complete with new ventures and product lines.
CHALLENGE
At their inception Sand Spa lacked a brand identity, from a logo and color scheme, to any marketing materials. As the business grew and expanded into specialized services, such as "Polish" for manicures and pedicures and "The Solution" for IV therapy, we faced the crucial challenge of maintaining a strictly cohesive identity across all platforms, services and physical spaces.
RESULTS
The result of this decade-long partnership is a robust and consistent brand that has successfully scaled alongside Sand Spa's rapid expansion. With a streamlined online booking system and a unified aesthetic, we successfully supported their growth into new services,. This has ultimately established them as a premier day spa brand, with a luxurious and recognizable identity in Southern California.
Date / Location
Services
Text
Branding & Identity
We developed a unique visual identity deeply inspired by the California coast. By utilizing deep ocean blues, sandy tones and a signature double-S logo, we successfully captured the relaxing essence of their luxury spa experience.
